Are you feeling frustrated and upset about all the different channels you need to create posts for this week? I know thinking about my content strategy can leave me feeling anxious. Here are 15 post ideas you can use when you don’t know what to post on social media.
Videos are popular across almost all platforms. From Tik Tok to LinkedIn and across Facebook, Instagram, and YouTube, videos are where it’s at. If you can create a video to share with your audience likely, you will find some traction.
Consider making a video of an old blog post to get new eyes on it or a tip you’ve shared previously. Other ways to make videos more fun is to involve others, from coworkers to spouses to children. This not only gets your content in front of others but helps to build relationships with your audience.
Pro Tip: Upload videos direct on Facebook and Twitter for the best engagement on these platforms.
If videos get the attention of your audience, then live videos will too. Either do these impromptu or schedule a time with your audience. I know this is something I need to be doing more of, so stay tuned over on my business page for more impromptu live videos.
Are you in a business where you attend shows or fairs? Maybe you are speaking somewhere or just want a chance to meet local people? Share some of those events and ask people to join you.
You could even get crazy and ask people to find you at the event for a special or a free item you plan to give away.
Quotes and Inspiration
I like to share these on Monday’s because to me Monday’s need some serious motivation. With that said, quotes and items of inspiration are great anytime. Many people struggle with mindset issues and sharing helps them know they are not alone. So go ahead, share those fun quotes!
Memes come in lots of different shapes and designs. From Graphics to Gif’s share a funny meme and relate it to your business somehow. This gives people a chance to interact with you and share a funny moment.
Facts about your Market
When you are really struggling with what to post on social media turn to facts. Find a list of facts related to your market and share them. It’s really interesting to see how many people use coaching services, pin on Pinterest, or need a solution you can give them.
Fun holidays make things just a little lighter and can be a fun way to see what others are interested in. Make these fun. Don’t just slap up a graphic and say it’s National Cat day.
Ask people to share pet photos with you in celebration of your cat. Instead of saying it’s National Chocolate Chip day, tell them a story about a time you made chocolate chip cookies and ask if others have stories to share.
Tips and Tricks
If you have a business, then you are either selling products or services. Tips and Trick posts give you a chance to solve the problem of your audience. If they don’t have time to post to Pinterest, tell them a tip, and then mention that you offer Pinterest Management Services to solve their time management problem.
When I am struggling with what to post on social media I look back through some of my old blog posts. Either pull out quotes, tips or just share them. Old content can be recycled over and over again as new content or as a reminder.
People who just started following you may not have seen that article from a year ago. I don’t know about you but even if I saw your article from a year ago, I probably don’t remember. Bringing it out, dusting it off and putting it back in front of your clients can rejuvenate an old discussion, topic or need.
Behind the Scenes
When I am creating something new I do not take enough time to stop and photograph the process. This makes good content though so slowdown and just snap a few pictures. Whether this is unboxing products, creating digital items, or sharing a photo of your desk space while thinking.
Such a fancy description for sharing others articles and news in your niche. Follow your competitors and don’t be afraid to share what they are doing. There is room for all to succeed and shows you believe and are confident enough in your content to share that of others as well.
Product photos are great to share when you are considering what to post on social media. Show how to use them, how they come, tips, or facts about them. So many fun things you can do with product photos. Products do not have to be physical. Share those mock-ups and digital products too!
** If you are in Direct Sales make sure you take your own photos or change the ones given to you (if able to based on your P&P) so that they don’t get flagged.
Reviews and Testimonials
Make sure you use those reviews and testimonials. When you are creating and wondering what to post on social media, pull these out. It’s ok to edit them down and create graphics of others’ words when describing you and your business.
Frequently I build in what I call value resources for my audience. When I think about what to post on social media and what I like to get – it’s value. Whether this is a free product or something else that will help, I ultimately want value. Creating content of high value your audience can use will help ensure you create a highly engaged audience.
Do your clients follow you on more than one platform? Ensure you are regularly inviting them to either join your newsletter, follow you on another platform like Pinterest, or remind them how to find your other content platforms. The more platforms someone follows you on, the more likely they will purchase from and trust you.
Social Media Content Calendar
Before we wrap up, let me say that if you are not using a content calendar to help you figure out what to post and when you should be. A content calendar is a great way to ensure you are mixing fun with function and are not so focused on just selling things that you leave the value behind.
But don’t worry, I don’t expect you to create your own content calendar. I’ve taken all the work out of the process for you. Grab your current monthly content calendar are follow the daily prompts to get higher engagement and create your social media graphics.
What to Post on Social Media Conculsion
There are many different types of posts that you can use when trying to figure out what to post on social media. These are only a few ideas, there are many more. Hopefully, this will give you some new and refreshing post ideas.
To help you further with your content, make sure you consider the words you use and the calls to action you put into your posts. Please read this article about having great calls to action, and then click below to pick up our printable on power words you need to be using.
Get my easy-to-read, exclusive printable with all our suggested power words. You are sure to love it and will want to refer to it in the future. Use it for creating graphics, content, sales pages, or engaging customers.