When someone walks into your house you likely don’t just stare at them in silence. A welcome email sequence is much like saying HI to someone. Read through this article to understand how you can set up your welcome email sequence to help you rescue your time, increase customer follow up and engagement again.
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Save time and energy by automating your email sequence. You can use almost any email platform such as MailChimp, MailerLite, or ConvertKit. All of these services provide ways for you to automate printables, opt-ins, etc. The great thing is that you can use those tools to automate many of your follow up sequences.
Most of these services will let you segment your lists, assign people to groups, or create landing pages as well. These extra tools allow you the freedom and simplicity to create it and re-purpose that content across your Social Media platforms to provide a well-rounded content strategy.
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Having tools at your disposal will give you unlimited ways to catch people in your web of social funnels. You can create landing pages, embedded forms, or newsletters to get customers to build a deeper relationship with you. Increased exposure will allow you the tools to find more customers and increase that list!
Welcome Email Sequence – Engage Customers
Building an automated email sequence allows you the ability to answer common questions, provide value, and introduce yourself to your new potential customers. Thinking up great ways to engage people can be hard. Using features such as survey blocks or asking questions and having people reply to you are great ways to increase engagement with your customers.
Have products or services customers have purchased? Find ways to automate your follow up so you know if something is wrong, provide excellent customer service, and make the stellar customer connection your clients are asking for.
What to Include
So now that you have decided to create a Welcome Email Sequence, you will need to know what to include in it. I have found that the most successful series has at least four emails. Each email serves a different purpose. Each email should sound conversational and provide some value to help increase the chance of them being opened.
Emails In Your Sequence Explained
- The first email you send out should be a quick and easy introduction to who you are and what they have signed up for.
- The second email you want to set up should be a full introduction and a snapshot of your life. Tell your ideal client who you are and why they should listen to you.
- The third email is an opportunity to introduce more information about the products and services you sell. This is a quick introduction to additional information, sales pages, or blog posts.
- Your final email of the sequence should be strategically positioned to leave an impression. However, you want people to feel about you or what you want them to think about your products and services should be included in this email.
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