Want to know the best way to get your small business off the ground? I knew you would!
You need a great digital marketing strategy. Digital marketing tools are easy and some of them are FREE- all you have to do is find them!
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10 Ways to Use Digital Marketing Tools
In this blog post, we’ll explore 10 of our favorite free digital marketing tools that will help you market your business like never before. Let’s get started!
Create Lead Magnets
Does your company need stunning graphics?
Would you like to create better lead magnets or opt-in items for your marketing campaigns?
Canva has both free and paid options that will surely provide exceptional results in no time at all. With its high-quality stock photos and templates for layouts, Canva can be an excellent way to create killer content without breaking your budget or using up too much time on design work.
Pro Tip: Learn how to use Canva Font Effects for stunning results!
Schedule your Content
For social media savvy, it’s essential to master creating and scheduling content. This will free up your time for other important tasks or spend more time with friends and family. Don’t neglect what is important to you due to a demanding workload.
Once you’ve mastered this process with one platform, repeat the same steps for other platforms such as Instagram or Facebook. Consider adding Pinterest into the mix as one of your first platforms!
Power of Social Media
Social Media Marketing has become one of the most important aspects of running a successful company – and it’s not just about having an account! Businesses need to have a presence on Social Media networks like Facebook, Twitter, and Instagram and blogs or websites that they update regularly.
With the amount of content out there, it’s important to find a way to create your own personal space. There are so many platforms for sharing and marketing that you may get lost in all the noise if you’re not careful! That is why repurposing content across multiple formats can be helpful. Sharing your blogging, podcasts, videos, or images on social media networks like Facebook or Instagram will ensure that people see what they need without having them search through tons of other things (although don’t forget about Google+!)
If you are really struggling to keep up, consider hiring a Virtual Assistant or outsourcing some of your social channels such as Pinterest.
Network
In today’s interconnected world of social media and digital networking, it is important to make connections. Whether you are meeting in person or interacting virtually online, there are opportunities for making new friends with shared interests that could benefit your business down the line.
Keep an eye out for hidden opportunities, such as emails from people who may be able to help you grow your company. Things to consider are hiring them on a freelance basis or advising how they can work with you more closely in the future!
Review Products and Services
One of the best ways to ensure that you’re reaching your target audience is by finding items and services they will want or need. These should be products and services that compliment your products and services.
This is an excellent way of building trust while also providing another service opportunity for yourself – becoming affiliated with companies so your ideal client can purchase them and you can earn income from affiliate sales!
Understand Keywords
Keywords and hashtags aren’t just for Instagram!
To get the most out of your content, understanding keywords is one of the keys to free organic traffic. Keywords can also be used on Facebook, Pinterest, and other sites, and you should take advantage of this.
Get in on this power and make sure you understand the basics of keywords so you can take advantage of them.
Strength of SEO
What goes together like peanut butter and Jelly in the world of digital marketing?
Keywords and SEO!
If you have a blog, then you have likely already heard the term SEO. Digital marketing relies on Search Engine Optimization, and ensuring your content is using the power of free traffic is an important marketing tactic.
Build Trust
Your digital marketing strategy should be tailored to your specific needs and goals. But how can you know what strategies will work for you?
Building trust is the best way to take advantage of digital marketing, not only because it’s a great feeling when people like and trust your brand and because it’s an effective strategy for acquiring new customers. If you have great content and a trustworthy website, your customers will be more likely to buy from you.
Email Program
Digital marketing is no joke.
If you’re not using an email program (Like Mailerlite) for your digital marketing efforts, it’s time to get started.
There are many benefits to using an email program. The main one is that it makes things more organized and allows you to automate your lead magnets, welcome sequences and give you a guaranteed way to communicate with your customers.
Words are Hard
If you are trying to get your business off the ground, or if you’re a busy mom who is constantly on the go, it can be hard to keep up with digital marketing. One of the best tools you can use in this situation is power words!
Power words are words that have been proven to both engage and convince readers, as well as help them remember what they’ve read. Here are some examples:
- “You deserve” will make your audience feel like they need whatever product or service you’re promoting.
- “What would happen” will intrigue people because it makes them wonder about all the possibilities.
- “How does that make you feel?” will tell people how their actions might affect them emotionally.
You’ll want to sprinkle these phrases throughout your content. Consider how you can use them on your website, in blog posts, social media content, etc.
BONUS CONTENT! Get my easy-to-read, exclusive printable with suggested power words. You are sure to love it and will want to refer often in the future.
Wrapping up Digital Marketing
You’ve read about 10 great ways to use free digital marketing tools to improve your small business. If you need help implementing these or other strategies we offer personalized coaching that will help get your business back on track, build new relationships through social media, and teach automation skills so you can set your content on autopilot and enjoy your life.
If you want more tips, contact me to schedule a time for business coaching and accountability. I am confident that with the right strategies in place, this is going to be an amazing year for your small business!
