When you start out in business one of the hardest things to wrap your mind around is planning early for seasonal events or taking into account holiday business topics. That is why I came up with this basic holiday content schedule.
Some things happen every year like Mother’s Day, Father’s Day, and Christmas. However, creating a holiday blog post after the date has passed pretty much makes your effectiveness zero until next year.
If you haven’t already please pick up your Pinterest Strategy Guide. This guide will help you identify trends, give you content suggestions, & set you up to be successful on that platform.
Create Holiday Content Schedule
Using a marketing strategy and scheduling guide is especially important if you have a blog associated with your business. If you are struggling to figure out what you need to post each day or week last minute you are losing out on an opportunity to fine tune your sales pitches.
With most holidays or major events, you want to be posting your articles at least a month ahead of the event. For some holidays like Christmas, you want to begin your content and marketing strategy even earlier. For this holiday aim to start at the end of June or Early July.
When you are in business, you want to be very conscious of when you are posting. Not only the time of day but when in the sales strategy cycle as well. Start thinking about your posts as a significant part of your social strategy and marketing content areas. You want to post when it makes sense. This allows you to maximize traffic to your social funnels and is an integral part of your business.
Holiday Content Ideas
There are so many ideas I could throw your way, but here are the most popular.
- Writing posts about gift ideas for a holiday is always popular.
- Blog or Facebook posts about crafts to create
- DIYs and/or Cleaning Hacks
- Holiday tips and tricks
Think about ways you can re-purpose your content too. For example if you create a Christmas Gift Guide for women, can you reuse it for Mother’s Day? If you are blogging make sure you title it so it’s searchable by the SEO peeps, but also can be used again to your advantage.
If you are looking for something a little more direct to help you plan out your Social Media Content, then consider using the latest Content Calendar. You will get daily prompts to help you create a sales arc, engage customers, and create your content. No more overthinking.
Wrapping up your Holiday Content Schedule
I’ve created a FREE printable for you to use that will help you decide when you should start considering your holiday content schedule. This will give you an idea of when you should really start posting and promoting on Pinterest for the upcoming holidays.
For more great tips on managing your business, organizing & automating tasks, and helping you find the motivation to get it all done – hop on over to my Facebook Business page and give it a like.