Twitter can seem like an overwhelming and noisy place to hang out. The reality is that it is a noisy place to hang out, especially if you have a lot of followers. So how do you use twitter account management to your benefit? Listed below are our five secrets to the best Twitter Account Management you can have.
If you are starting to expand your business promotional use and want to get the upper hand on using Twitter for business, check out our course. At the very least, stop reading and go and grab your FREE Twitter workbook!
Brand Yourself for Twitter Account Management
One of the most important things you can do for your business or your twitter account is to brand yourself. Branding yourself is important because you want your readers and followers to know who you are at first sight. Using some of the same aesthetics helps and makes twitter account management more straightforward.
Ensure you have some good branding elements across all of your social media platforms. Some things to consider:
- Are you using the same photo across platforms?
- Can people easily find you from one website to another?
- Fonts can be fun, but they can be used so people recognize you.
Schedule Your Tweets
Twitter has an incredibly short attention span. Pinterest Pins last weeks/months and sometimes years, making it super important to have well thought out Pinterest Board Strategy. The average life span of a tweet is about 20 minutes.
To maximize your effectiveness, you need to Tweet throughout the day. There are scheduling tools you can use to help you such as CinchShare,
Engage With Others
This should be a no brainer because is the most important thing you can do when you are thinking about Twitter account management. Yet so many people ignore the impact of building relationships. You simply must engage with other people so they can learn to trust you. No one wants to go on a social media platform and be ignored. Join a conversation, comment on someone’s tweet or re-post a couple of good discussion threads.
Don’t Respond to Haters
Like most social media but probably even more often if you do live videos or post on twitter you will encounter haters. Haters are people who serve no real purpose other than to get a reaction out of you. Don’t play into their need for attention. Simply block them and move on.
Not everyone is going to like you. Guess what? That is ok and even necessary. You simply can not please everyone just as they can’t all be your best friend either. That can be hard in business because we want everyone to love us. The reality is you need to find your people and love them. Lead with value and ignore those who do not serve your purpose.
Twitter is all about the current topic trends. Make sure you are using them to your advantage. Post about trending topics, an upcoming holiday, or events. I enjoy tweeting while watching the food network or season premiers of favorite shows. This is a great way to extend your reach and find others interested in common topics.
Equally important though is not to use trending topics to become spammy or one of those ridiculous people trying to take advantage of horrible situations. Consider what you are posting and how it will be perceived. Do not take advantage of vulnerable situations and always server your ideal client.
Not sure if Twitter is right for you? Find out by taking our quick social media quiz! We will help you identify which Social Media platform you should focus your energy on. Plus give you tips to make each one successful.