small business

Learn How to Turn Your Pinterest Link Clicks into a Competitive Advantage

Learn How to Turn Your Pinterest Link Clicks into a Competitive Advantage

So you’ve been pinning a lot of great content, and Pinterest is driving a ton of traffic to your website. But why aren’t Pinterest link clicks converting into sales? That’s the question we’re going to answer in this post. We’ll show you how Pinterest can be used as an effective marketing tool for your business…

Help! My Email Open Rate Has Gone Crazy… 3 Helpful Considerations

Help! My Email Open Rate Has Gone Crazy… 3 Helpful Considerations

One email marketing metric that has been historically used is “email open rate.” The new changes released for Apple will change what business owners use to manage their email lists and measure success. Let’s review commonly used metrics and what you SHOULD use to track your email marketing success… Email Marketing Overview So what is…

As A Leader, You Need To Make Tough Decisions: Data And Facts Lead The Way

As A Leader, You Need To Make Tough Decisions: Data And Facts Lead The Way

As leaders, we are faced with tough decisions every day. Some of these decisions can be easy to make, but others may not be as simple. Regardless of the decision, you have to remember that data and facts lead the way when leaders make tough decisions. If you let your emotions get in the way,…