small business

Help! My Email Open Rate Has Gone Crazy… 3 Helpful Considerations

Help! My Email Open Rate Has Gone Crazy… 3 Helpful Considerations

One email marketing metric that has been historically used is “email open rate.” The new changes released for Apple will change what business owners use to manage their email lists and measure success. Let’s review commonly used metrics and what you SHOULD use to track your email marketing success… Email Marketing Overview So what is…

Book Review: The 21 Irrefutable Laws of Leadership by John C Maxwell

Book Review: The 21 Irrefutable Laws of Leadership by John C Maxwell

If you are looking to increase your influence and leadership skills, John C. Maxwell has published the perfect book for you! The 21 Irrefutable Laws of Leadership is a must-read for any leader. This book will teach leaders to embrace their purpose, build a strong inner team, and work together to maximize effectiveness in leadership…