Marketing

Help! My Email Open Rate Has Gone Crazy… 3 Helpful Considerations

Help! My Email Open Rate Has Gone Crazy… 3 Helpful Considerations

One email marketing metric that has been historically used is “email open rate.” The new changes released for Apple will change what business owners use to manage their email lists and measure success. Let’s review commonly used metrics and what you SHOULD use to track your email marketing success… Email Marketing Overview So what is…

7 LinkedIn for Business Marketing Tips and Strategies to Get You Ahead and Make You Successful

7 LinkedIn for Business Marketing Tips and Strategies to Get You Ahead and Make You Successful

Using LinkedIn for business is an often-overlooked social media platform, but it can be a powerful tool for your business. With over 500 million members and the largest professional audience on the internet, LinkedIn can definitely help you reach new customers and grow your customer base. Whether you’re looking to expand into international markets or…