Mailerlite

Help! My Email Open Rate Has Gone Crazy… 3 Helpful Considerations

Help! My Email Open Rate Has Gone Crazy… 3 Helpful Considerations

One email marketing metric that has been historically used is “email open rate.” The new changes released for Apple will change what business owners use to manage their email lists and measure success. Let’s review commonly used metrics and what you SHOULD use to track your email marketing success… Email Marketing Overview So what is…