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Understanding the Role of Marketing for Your Small Business

Understanding the Role of Marketing for Your Small Business

One of the biggest mistakes first-time microbusiness owners make is not understanding the difference between marketing and sales before they begin marketing their business. Maybe you had a brilliant business idea, joined a direct sales company, or decided to monetize your hobby. No matter how your microbusiness came to fruition, one of the first steps…

4 Surprisingly Effective Steps to Create Your Business Vision Statement
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4 Surprisingly Effective Steps to Create Your Business Vision Statement

If you are an individual just starting in Direct Sales or a small business owner you need to have a business vision statement. The vision statement describes what the company wants to be once it’s completed its mission. For small business owners, this is often a culmination of why we are providing the services we…