The hype is getting real. For some it means working from home, for others it means no income or work occurring until the threat passes. When our worlds get disrupted it can be hard to adapt. Below are some small business strategies to survive the coronavirus. If you are looking for a little lighter approach and tips for working from home with COVID-19 check out the article from The Busy Llama.
What is Coronavirus?
Coronavirus is a family of similar viruses but the outbreak of 2019 hit particularly hard. Referred to as COVID-19 it’s hard to listen to any news channel right now or visit any social media site without hearing about it. The virus has the same symptoms reflected in most Cold and Flu seasons.
Have a Business Plan
Business plans help guide our decisions and amid the coronavirus, it’s even more important to ensure you are making good decisions. It’s easy to get scared and let our emotions run out decisions, but you need to make decisions based on facts and data.
The best decision you can make for your business and should be one of your fundamental strategies to survive the coronavirus is to know and understand your business plan. If you need help putting together a business plan check out the Essential Elements of a Business Plan by the amazing Windy Lawson or Learn how to write a Business Vision Statement to get you started in a strategic direction.
Don’t Panic but Be Prepared
Do the things you should be doing during every flu season. Understand what you need to do should you get ill, and where you can get help. You are NOT helping anyone by stocking up on 3,000 rolls of toilet paper and emptying the stores of water.
Some things you CAN do to be prepared:
- Wash your hands regularly
- Cough into an elbow
- Sneeze into tissue
- Sanitize work and home areas
- Don’t travel if you don’t need to
- Stay home when possible
- Educate others, but don’t spread rumors or buy into panic
As a business owner, you need to be prepared for the possibility of employees unable to work, getting sick yourself, or having to care for family members. Here are things you can do today to get your business ready to work even if you can’t.
- Plan content ahead of time (Use a Content Calendar to help you)
- Presechedule posts
- Line up resources to help you if needed such as accountability partners
- Encourage Sick time if people are ill
- Consider what you will do if childcare, doctor offices, stores or other businesses need to close
- Don’t Panic!
Take Advantage of Digital
Do you have digital products or services? You should look at your overall yearly objectives and see if you can concentrate more on your digital offerings while as one of your strategies to survive the coronavirus. This strategy will allow you to serve your audience and not completely suspend services.
Consider your Pinterest Strategy and how you can promote more of your static online and digital products to gain you, new customers. If you aren’t ready to dive into Pinterest quite yet considering hiring someone to manage your Pinterest Management or create new batches of Pinterest Pins.
Make growing your email/Newsletter subscription list a priority and utilize it to communicate with your client base. Set up automation sequences and let your list do the work for you. The best part is you can promote these automated sequences over and over again with new Pins on Pinterest or across your social media channels.
Important Strategies to Survive the Coronavirus
This article told you about some strategies you can implement to survive any virus situation. Ensuring that you have goals and a business plan, that you don’t panic, and that you focus more on your digital offerings will allow you to survive this crisis.
I would love to know more about what you think of the Coronavirus. Come and visit me over on my Facebook Business page and let me know how you are preparing.