Spring is a time of renewal and new beginnings. It’s also the perfect time to freshen up your email marketing strategy! Here are 5 Spring Newsletter ideas for your email that will keep your audience engaged and interested in what you have to say.
Before you can write any emails, you need to have a good email service provider. There are so many to choose from, but I recommend Mailerlite or AWeber as great service providers. You’ll also need to find an email template that suits your needs. Templates make you more consistent and let your clients jump to the important things that they want to see.
Spring Newsletter Ideas: Cleaning Tips and Tricks
It’s time to clean out your inbox and Spring is the perfect time to do it! This email can include tips on how to declutter your life, as well as your home. Be sure to link to a blog post or two that expands on these topics.
Don’t limit yourself to giving housekeeping suggestions or the usual cleaning procedures you see a lot. Instead, encourage individuals to tidy up their computers, email lists, Pinterest boards, and other such items. Spring is a time for renewal, so you need to appeal to your audience’s desire for something new and exciting.
Spring Gardening Tips
Another great option for content in your email is to be focused on the outdoors with gardening tips and tricks. If you are in an area of the world that has Spring-like weather then this would be applicable to them. Here in Wisconsin, we see Winter last into spring but you can start to grow seedlings so you could expand on these types of topics as well.
Other ideas would be outdoor sitting areas or home improvement tips that you see people doing during the spring. Other outdoor and gardening tips could include things like how to deal with hanging baskets of flowers, porch care, or yard best practices. Taylor these ideas to where the majority of your audience lives or link out to articles they can use.
This is a great email topic to incorporate into any spring newsletter ideas that you send out the week before Easter. It can include recipes, egg decorating ideas, or other such Easter-themed activities. You could also do a roundup of your top blog posts from the past year relating to Easter. This gives people a chance to revisit some old content and see what others are interested in.
Don’t forget the Easter Egg Hunts. You can even incorporate this fun-themed idea into your own content. You can do a scavenger hunt with your audience and send them around your social sites to find all your clues.
Give Ideas of Ways to Get out of the House
Spring is a time when the weather starts to get nicer and people are anxious to get out of the house. This email can give ideas of different events or activities that people can do. These could be things in your local area or even further away if you have subscribers from all over.
Including a map with event locations would be a fun way to increase engagement and get an idea of what others are doing this spring. Some event ideas would be paint nights, wine tastings, local festivals, etc.
Introduce New Collections and Sales
Spring is the time when many fashion designers and stores release their new collections. If you are in a creative field, this would be the perfect time to introduce new products or services. You could also do a sale email with discounts on your old products or services.
This is also a great opportunity to get people excited about any upcoming events that you have planned. Spring is the time for renewal and new beginnings, so use this as an opportunity to show your audience what you have in store for them!
Spring Newsletter Ideas Conclusion
With a little creativity, you can easily come up with engaging email content that will keep your readers looking forward to hearing from you. Check out this article we did on Winter ideas that you can also incorporate into your newsletter strategy.
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