So you’ve been pinning a lot of great content, and Pinterest is driving a ton of traffic to your website. But why aren’t Pinterest link clicks converting into sales? That’s the question we’re going to answer in this post. We’ll show you how Pinterest can be used as an effective marketing tool for your business and teach you how to use it effectively so that Pinterest becomes one more avenue for generating revenue!
Know Your Audience
You can’t expect Pinterest to be a source of revenue if you don’t know who your Pinterest followers are! Look at the interests and demographics of your Pinterest audience. How old are they? What do they like? Are there any particular things that will convince them to buy from you or not?
Having a good marketing strategy starts with knowing who you are trying to purchase from you. Once you have this information, compare it with who you are targeting with your products and services. Does it overlap? If you don’t know who your ideal client is and your target market, you should figure that out.
The key is to make sure that Pinterest content matches who you are trying to target using both demographics and interests.
Clear Call to Action
If you are driving traffic to your website and not seeing any sales, first consider if your call to action is clear. Please make sure you tell people what you want them to do next. Do they sign up for an email? Purchase a product?
If your call to action is clear, you should look at your sales page or blog article to ensure those you are attracting are the right audience for your content. Make sure you solve problems or provide your customers with what they want to get those sales dollars.
Keep Your Brand Consistent Across Platforms
If someone on Pinterest link clicks make sure they know exactly where they will be taken when they click away from Pinterest. If someone follows a link from Pinterest but ends up at something completely different from what was advertised, they will be confused and immediately leave your site.
Review Your Pinterest Pins
First off, make sure your pins are in the 2:3 ratio. If you use Canva or another online graphics program to create images, consider using their templates. If you need some free templates, grab them now.
Second, you want to look at the photos you are using. Using stock photos will give you high-quality images, but you also need to ensure they make sense for your pin. If your pin is about business, but your image is of a baby, that won’t be very clear. Also, consider using product and lifestyle photos to appeal to different people.
Third, take a look at your fonts. Please make sure they are easy to read. Easy to read means you need to consider size, color, and the font itself. There is nothing fun about a word being interpreted wrong because the font made it hard to read.
Review your Metrics
One of the least understood metrics is conversion rate. Just because someone from Pinterest Link clicks on your pin doesn’t mean they instantly want to purchase from you. But it would be best to make it easy for them to get information, start a relationship with you, or make a purchase.
Review your metrics and make sure you understand what is a good conversation rate knowing most people don’t buy the first time they see something. For most sales pages, a good conversion rate is somewhere between 3-5%, so if you have only had 100 people land on that page and you’ve gotten 2-3 sales or sign-ups, etc., then you have a decent conversion rate.
Pinterest Link Clicks Wrap Up
Pinterest Link Clicks is an important part of Pinterest marketing. If the people who click through from Pinterest to your site aren’t interested in what you offer, then it doesn’t matter how many Pinterest users click on your pins; they will not purchase from you! The key is to make sure you have a strategy in place for getting Pinterest link clicks and making them convert into customers.
If you are interested in having great success on Pinterest; check out this article on Pinterest Board Strategy.