For many small business owners, including bloggers, there is a constant need to drive traffic to your products and services. One of the biggest influences of traffic is typically Pinterest. So having an on-point Pinterest Marketing Strategy is super important. So important that every detail matters. One of the details often overlooked is the Pinterest board names you choose.
Having a Pinterest Board strategy for creating boards is essential, but you need to ensure your Pinterest Board names are set up
Why Pinterest Board Names are Important
To start with your board name tells someone what kind of content is on the board. Additionally, Pinterest is really just a big search engine. Which means SEO is super important, so naming your boards with important topics makes them easier to be found. Lastly, Pinterest boards can rank on Google.
SEO is Search Engine Optimization and helps determine what content meets the criteria being searched for. SEO ranking is important for both Google and Pinterest. It helps them engines know your content is the best content for any given set of search results.
When you go to pin your image to Pinterest, the boards you pin it to are important. The search engines are going to look to see if your pin matches what is being searched for. That includes which boards it’s been pinned to. If those boards match the criteria, you are going to get more SEO mojo.
How to Determine Your Pinterest Board Names
You want to use something your ideal client is going to search for. Use keywords and terms to help you pick a name that makes sense. Additionally, you want your Pinterest board to be related to all the pins you will put on it.
Pinterest works similar to Google and the more you can niche down your Pinterest boards and topics the more it will push your content into the keywords you are pinning about. When you pick cutesy names they may get a chuckle or two but in the long run, will hurt you because no one can find them.
Using Pinterest to Help
Take advantage of the Pinterest search bar when trying to determine a good name. If you start typing in a topic, Pinterest helps you out by giving you lists of things people have searched on. Create a mix of short and longer named Pinterest boards.
For example, if your topic is Direct Sales. You may have a board called just “Direct Sales” and then you may also have a board called “Direct Sales Engagement Ideas for Your Business Page”. If you then have a pin that fits into the later, you can pin it to both boards boosting your pin.
Second, Pinterest board names can influence how well a pin does on Pinterest. Make lots of boards, with easy to find and understand names. Make the most out of your SEO by ensuring your content starts in a board that will help boost it.
Now that you know how vital Pinterest board names are you should make a list of topics you want people to find your content with. These are your significant keywords and then narrow them down. Pick additional items and boards to complement and enhance getting found for these topics. Good Luck and Happy Pinning!
If you haven’t already please pick up your Pinterest Strategy Guide. This guide will help you identify trends, give you content suggestions, & set you up to be successful on that platform.