Email lists are king! Or so everyone says. That saying sounds great until you actually sit down and try to come up with some newsletter ideas. As soon as I sit down, all the ideas for email slip right out of my grasp. So I came up with a few ideas you can use this winter.
Before you can write any emails, you need to have a good email service provider. There are so many to choose from, but I recommend Mailerlite or AWeber as great service providers. If you have heard about Flodesk, I recommend you read my review before jumping over there.
I am a big fan of keeping things simple. Reuse your content. Find an old social media tip, blog post, printable, and reuse it. Using content over again is not a bad thing. New subscribers will want the information, and old subscribers will be glad they were reminded or will have forgotten and appreciated seeing it again.
So many times we think we need to come up with brand new ideas for our emails and that just isn’t true. Refresh and reuse as much as possible will make you feel like you have new newsletter ideas.
Gift guides are popular almost all year, but especially fun newsletter ideas in the winter months. You have a plethora of holidays which just asks you to build a nice series of gift ideas. You can do this for any audience from women, moms, parents, men, toddlers, teenagers, etc.
Put a tiny bit of thought into it and I am confident you will have a ton of ideas for your email list. Plus these are great to reuse later.
Discounts and Sales
Black Friday, Cyber Monday, Small Business Saturday were all built with discounts and sales in mind. Everyone wants to feel like they are getting a great deal. Offer a sale, discount, or something else of value to your audience.
Some newsletter ideas to try and incorporate include a coupon, a special only for the deal, or a product they will only know about if they are on your list. Not only will this cause more people to join your list, but those on the list will also feel special.
Warm and Fuzzy Ideas for Email
Everyone loves a good personal story. Make sure you include some in your bank of newsletter ideas. Tell about something good that’s happened, a story about your kids, or even something crazy you are dealing with. Your subscribers want to hear from YOU.
You become more human, more personal, and build a relationship by telling them stories about your life. A trick to making sure you have stories is to write down 3 things that happened each day that can somehow relate to your business. Something a kid did, something every day that ties back, or something weird that happened (even if it was while you were doing something totally boring like grocery shopping.)
New Tip or Thought
Send out new tips or thoughts about how someone can use a product or service that you offer. Your tip or thought could even be something your ideal client needs to know. Maybe it’s tips for a winter car survival kit, a road trip travel list, or even something like how to incorporate colors into their branding.
Wrapping Up Newsletter Ideas
I hope you can use some or all of these ideas for your next newsletter. Knowing what to write isn’t the only piece of your business strategy you should be working on. Ensuring you are spending time on the right things is super important.
Figuring out what tasks are actually priorities will help you manage your time most effectively. This is harder than it sounds. That is why I’ve created a workbook to help you figure this all out. Let’s get your actual business and life priorities straightened out.