Everyone tells us that we should have a newsletter for our businesses, but they don’t give you ideas for newsletter content. If you are like me, I started a newsletter and then had to navigate my way through figuring out what to send. No problem, I will share with you what I’ve found to work the best.
Read this list of ideas for newsletter content to help you get started! You should also ensure your Welcome Sequence for new newsletter subscribers is set up. If you don’t have this yet, no worries, grab our free swipe file to get this set up quickly. We recommend Mailerlite or Flodesk, but almost any email program will work.
Organize your Newsletter
Every business niche has its methodology for writing a newsletter. So not all of these may apply to your business. If you are writing something for a huge brand, you probably won’t include much personal content. However, if you have a smaller company, you want to add some personal tidbits, so your readers have a chance to get to know you. For our purposes, we are assuming you are in the second group.
Opening – Making a Quick Connection
Start off your newsletter with a quick story relating to either the content you plan to include; the season, or a special product tip that has helped. This can include a behind the scenes preview, a funny story, or even just a heart to heart with your audience.
Helpful Tips for your Ideal Client
Next, you want to focus on something helpful to your audience. This can include things like how-to guides, recipes, or tips. These helpful audience tidbits do not have to be about your products. They can and should include a mix of things that your ideal client wants to know that has nothing to do with your products or services. Things that would fit here would be parenting tips, summer bucket lists, or cleaning hacks.
Talk about your Products/Services
Your third area of focus in our ideas for newsletter content is your products or services. After all, we are in business so we want to lead the audience to our things. This section is where you include specials, newsletter only coupons, or answer/ask for some FAQ.
If you ask your audience to answer a question make sure you tell them how you want them to ask. Should they just reply or post on a Social Media Channel, etc.
A secondary benefit for asking for questions is that you can tell them you will answer their questions in your next newsletter. That way if someone does submit a question they will be more likely to check out the next one you send. If no one replies and asks a question you will still want to include some common questions in your next newsletter so they look to you for answers.
At the end of your newsletter make sure you include a call to action. Either direct them to a blog post, ask them to engage on a social media channel, or to forward your newsletter. People like to be told what we expect of them, so asking them to do something will help them feel more engaged and they will be more likely to pin or reply to you.
Recap: Ideas for Newsletter Content
- Behind the scenes previews
- Funny stories
- Heart to Heart about a topic you feel passionate about
- Parenting Tips
- Bucket lists (think summer, winter, at the zoo, on vacation, road trip)
- Cleaning tips or hacks
- Product specials
- Coupons for purchasing through you
- Frequently Asked Questions
- Ask for questions they have about a product
- Include a Call to Action – Lead them to Social Media Channels
- Direct to a recent or content appropriate Blog Post
Wrapping Things Up!
If you enjoyed this article and our ideas for newsletter content please pin to Pinterest for easy access in the future or to share with others you know who will benefit from this article. Additionally, please check out my Facebook Business Page where we share other useful small business tips!