Are you interested in learning how to use Pinterest for Business? Do you even know what that means? Using Pinterest to find home decor, birthday party ideas, and gardening tips is great. However, using Pinterest to drive traffic to your door is even better!
Are you a small business owner? Maybe you have a blog? Do you sell products or services? If you answered yes to any of these questions then you need to learn how to use Pinterest for your business. Pinterest is one of the first things most small business owners will use to gain traffic, followers, and find new customers.
Optimize Your Pinterest Profile
If you are learning how to use Pinterest for business the very first thing you need to do is ensure you have optimized your Pinterest Profile. Simple things often get missed like your name, business, and description fields. You want to ensure people can find you if they go looking for you.
If you haven’t figure out what exactly you need to do to optimize your profile, don’t worry we have you covered. In 5 quick and easy days, you will be all set up and ready to score those new customers!
Solid Board Strategy
This is the MOST important thing you can incorporate into learning how to use Pinterest for business. Having a solid board strategy so you can reshare your high-quality pins, will make your Pinterest success so much stronger.
To go along with your incredible board strategy is the process around naming your boards. Pinterest is a search engine, so you need to pick out the right name to optimize it for SEO. Search Engine Optimization will return your pins in the results threads when potential customers are searching for your content.
Optimize Your Pins
Great pins mean great results. You will hear most graphic designers and blog teachers tell you that you need high-quality pins. Yeah ok – what does that mean?
Here are some easy to use guidelines for creating pins!
- Use high-resolution images (Stock Photos are Great for this!)
- Choose the right colors. Warm colors like yellow, orange and pink do best.
- Add your Logo or Website Address
- Make your title easy to read
Another great way to optimize your pins is to use templates. Not only does this create brand awareness, but it creates consistency and ease of use. Making things easy on ourselves means our success rate is going to be higher.
Social Share Buttons
So many times I click on an image or end up on a blog post and I really want to share it with my community. However, there are no social share buttons. I’m lazy… like most people and if I can’t share from the image or the bottom of the post, then I just don’t.
Don’t turn away traffic, if you have a blog make sure you have Social Share buttons set up.
Pro Tip: Knowing when to share content can be critical to your business. Check out this article on Holiday events and when to schedule.
When you are using Pinterest for Business your content will be more likely to show up in search results if you are active. I don’t mean once a month active. At a MINIMUM you need to be posting 10 times a day. Throughout the day. If you just pin 10 pins every night before bed you aren’t maximizing your pins showing up in your follower’s newsfeeds.
The easiest way to ensure you stay active is to use a scheduling system. Two of the more popular systems are Planoly and Tailwind. I use Tailwind but Planoly is an approve Pinterest Partner as well so you may start with that if you are just starting out.
Using Pinterest for Business
Learning how to use Pinterest for Business is not hard, but does take some work. Using the steps outlined above will give you a head start and help you turn your hard work into success.
If you haven’t already please pick up your Pinterest Strategy Guide. This guide will help you identify trends, give you content suggestions, & set you up to be successful on that platform.