LinkedIn is a powerful networking site that can help you succeed in your career. However, it’s important to use LinkedIn correctly to get the most out of it. This blog post will discuss how to use LinkedIn in 20 minutes a day to maximize your marketing success! We’ll cover everything from creating a highly visible profile to posting interesting updates targeting your industry. So whether you’re just starting on LinkedIn or you’ve been using it for a while, be sure to read this post!
Table of Contents
What is LinkedIn?
LinkedIn is a business and employment-oriented social networking service that operates via websites and mobile apps. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their resumes.
LinkedIn allows members (both workers and employers) to create profiles and “connections” to each other in an online social network that may represent real-world professional relationships. Members can invite anyone (whether an existing member or not) to become a connection.
Use LinkedIn with a Highly Visible Profile
Before you can start using LinkedIn for business you need to set up your profile. You want your profile to be highly visible, so be sure to complete all of the sections and use a good photo. You also want to make sure your profile is up-to-date with your current job and contact information.

Here are some tips to take advantage of and maximize your profile and use LinkedIn.
- Make use of the headline feature and use keywords that describe what you do. This will help you show up in more searches.
- Use a professional photo as your profile picture. LinkedIn is all about networking, so it’s important to put your best foot forward!
- Fill out the summary section with keyword-rich content that tells potential connections who you are and what you do. Use this space to sell yourself and let others know why they should connect with you.
20 Minutes a Day to Success
Every day you need to do something on LinkedIn to promote your business and stay active. Here are some things I’ve found most important that you can do in 20 minutes or less every day on LinkedIn:
Connect with Other Professionals
Comment on other people’s posts and start conversations. The more active you are on LinkedIn, the more opportunities you’ll have to connect with others. Take advantage of the group’s features and join groups that are relevant to your industry. This is a great way to start networking and get your name out there!
Check out the My Network section and invite people to connect that you know. LinkedIn is all about building relationships, so use this feature to reach out to old friends, colleagues, and business contacts.
Posting Updates

Posting regular updates is an important part of any social platform. LinkedIn is no exception!
- LinkedIn is a more serious social networking profile; therefore, witty remarks and interactions used on Facebook or Instagram would be inappropriate.
- Be active and participate in posts with those in your network.
- Make sure your updates are interesting and industry-targeted. Share articles, insights, and other content that will be of use to your connections.
Take Advantage of Notifications
LinkedIn will send you notifications when someone has viewed your profile, sent you a message, or accepted your invitation to connect. This is a great way to keep track of who’s interested in you and make sure that you’re responding to any messages or invitations as soon as possible.
Conclusion on How to Use LinkedIn
LinkedIn can be an extremely valuable asset for your business and personal branding. In just 20 minutes a day, you can make significant progress However, it’s important to remember that it is a professional networking site and should be used as such.
If you take the time to create a highly visible, professional profile and post interesting, industry-targeted updates only, you will see success on LinkedIn. Stay active and update often, and you will continue to reap the benefits of this powerful site. Are you ready to join LinkedIn and get started on your business profile?
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