When running a business it’s important you are marketing your business. For most of us that means creating and posting Pinterest Pins. Read more to find out how to create Pinterest pins people will click on.
Why Use Pinterest?
As we have previously discussed, your Pinterest strategy is critical. That said, you need to be using it. Pinterest is a search engine and gives you FREE traffic by getting your content in front of other people.
Using tools such as Tailwind will help you to automate your marketing. I highly recommend you use some sort of scheduling tool to do most of your posting.
Pinterest Graphic Tips
Lets cover some quick tips on how to create Pinterest Pins that drive clicks on your content.
Tools
Most free graphics programs will have templates for Pinterest Pins. My favorite program to use is Canva. Their new font effects have me even more in love with this program.
Ask Yourself – Can I Read the Pin Title?
When someone is scrolling through Pinterest they are instantly overwhelmed with pins. This is both good and bad.
Good because you can do things to stand out and make sure you are seen. Bad because if you don’t ensure you stand out, you will be quickly passed over.
When you create a pin ask yourself “Can I read the pin title?” If you can’t quickly and easily read the title, then change it.
Pro Tip: Your Pinterest pin title does not need to match your blog post title or your product description.
Contrast
Contrast doesn’t just mean black and white. Contrast can be splashes of color or different textures. Maximize contrast when you are making your pins to draw eyes where you want them to read.
The key on how to create Pinterest pins that stand out is drawing reader where you want them. Focus on the keywords and topics your ideal client is searching for. Maximizing contrast on the pin helps with this.
Alignment
I am a sucker for centered text. However, it really annoys me when text is all over the place and makes your pin look unprofessional. Try to take a step back and make sure your pins are aesthetically pleasing.
Call to Action
Do you tell your readers what to do next? If this isn’t obvious right on your pin, it absolutely MUST be in your pin description. Make sure you clearly call out exactly what you want readers to do.
Click here, read more, enter your email are all great examples of calls to action you can use right away. Even if you think it’s obvious, tell them again so they know what to do.
How to Create Pinterest Pins – Conclusion
In order to help you make the most of your time, I have created something just for you! FREE Pinterest Pin templates you can start using immediately.
If you haven’t already please pick up your Pinterest Strategy Guide. This guide will help you identify trends, give you content suggestions, & set you up to be successful on that platform.
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