Starting a business is hard work. It’s easy to get bogged down in the day-to-day and lose sight of the bigger picture, but there are so many things you can do to grow your business that doesn’t require time or money! For example, Pinterest is a free marketing tool.
Pinterest has over 100 million users who spend an average of 70 minutes on the site each month. So with some simple tips and tricks, you could be getting new customers from all around the world in no time at all!
How to Start Using Pinterest
If you’re just starting out and don’t have much to spend on advertising, there are still ways to get your name out there. One such way is Pinterest, which can provide free exposure when done right. So how do you get started?
Start by setting up your profile, choosing a name, and uploading an image. From there, you’ll be able to add boards with themes that are specific to your business and then pin content on those boards. Of course, you can also create pins from other sites!
Grab this easy to use checklist to help you get started -> Free Pinterest Business Guide Checklist
Creating Boards That Are Useful For Your Business
Do you find yourself with a lot of boards on Pinterest but not sure how to implement them in your business?
The first step to making your boards successful is deciding what your audience would be looking for. Do you need a board for kids stuff? For home tools? A board of local places to visit?
Once you have a few ideas on what your clients would be looking for create a few boards specifically for them. Make sure you sprinkle in your content when pinning to those boards. That way Pinterest will show more of your pins to those who click on your content.
Clicking on things you have pinned from others as well as people who have clicked on your pins helps to get your content into the feeds of more Pinners. This is where the power of Pinterest’s free marketing comes in to play.
Want more information on how to build an effective board strategy? Check out this article: Pinterest Boards Strategy.
What Are Some Ways You Can Use Pinterest as an Effective Free Marketing Tool
Through the use of Pinterest, you can reach a wide variety of people. You will be able to post your products or services on boards that are relevant to them and their interests- making it easy for bloggers who know how important likes and shares are in this day age!
Through using Pinterest as a free marketing tool, companies have been able to better connect with possible customers by posting either pictures or videos related specifically to their product onto different boards. Using and understanding just how powerful social media has become today helps to ensure you are prioritizing the right sites for your audience.
Some other Pinterest Tips
- Be Consistent – To help with this, use a tool such as Tailwind
- Consider what Pins you are adding to the site – Make sure they are easy to read, look good, and draw the eye of others
- Use Templates – Templates save time and will help you be consistent in your branding.
- Consider Branding – Make the best use of your fonts, colors, and other branding elements to get brand recognition which can go a long way when you keep showing up in the Pinterest feed.
- Optimize your Pinterest Profile – Make sure you are using SEO to help you get even more views.
If you love the idea of Pinterest, but just can’t make yourself use the platform – Stop feeling like a failure. Check out my Pinterest Services and let’s chat about how I can help you no matter what your budget is.
Pinterest Free Marketing Conclusion
This blog post outlined how to use the Pinterest platform to grow your audience and build brand recognition without spending any money at all. It’s perfect for new entrepreneurs who want their product or service seen by as many people as possible. In addition, these techniques can be used by those with established businesses looking for an inexpensive marketing strategy that’s easy and fun!
If you haven’t already please pick up your Pinterest Strategy Guide. This guide will help you identify trends, give you content suggestions, & set you up to be successful on that platform.