Pinterest is an amazing visual search engine but understanding how to leverage it isn’t always so amazing. One of the first things you need to master is creating Pinterest images. Keep reading to get 5 easy tips that will take your Pinterest pins from cringeworthy to breathtaking without needing a graphic design degree.
If you haven’t already please pick up your Pinterest Strategy Guide. This guide will help you identify trends, give you content suggestions, & set you up to be successful on that platform.
Creating Pinterest Images
Many people will tell you that you need to be leveraging Pinterest. Which is great and I agree, but…
Do you find your images leave you feeling flat?
Having a hard time getting any saves to your pins?
Frustrated that you aren’t seeing more momentum on Pinterest?
Yeah, girl – I hear you! I’ve been in your shoes, and I’m going to give you 5 easy steps to consider when creating Pinterest images.
There is no shame in the template game. Templates save time, help you manage your branding, and are easy to use. Template anything you can, and that includes Pinterest Pins, feature images, etc.
Do you struggle to maintain a consistent brand on Pinterest?
Want to ensure people recognize your Pins immediately?
If you said yes to any of these questions, then you need to be using consistent pin templates.
Canva and PicMonkey are great tools for creating Pinterest Pins. Both services offer templates for Pinterest. I prefer to use Canva for almost all of my graphics, but several programs offer similar features.
Do you have Tailwind? You can even subscribe to Tailwind Create to use their templates and create your graphics right there. Read more to find out how you can use this tool.
Pssst… If you don’t use Tailwind or aren’t leveraging Tailwind’s tools but want to be. You can learn how to ensure you are being consistent and manage your account in no time. Take my Tailwind for Pinterest Secrets Revealed Course now and learn all about this amazing tool.
Tip #2 to consider when creating Pinterest images is to ensure you are using high-quality photos. If you can create a high-quality relevant image, you really should do that. However, many of us do not have time to be running around the house snapping pictures, editing and ensuring everything looks great.
That is where stock photos come in. I would suggest you look into purchasing a stock image subscription. I don’t use stock images that are available within PicMonkey or Canva because I want to ensure I’m standing out at least a little. Everyone is using the images in these services and you can find an awesome service for a relatively inexpensive amount.
Consider Your Branding
Every image you make needs to take into account your branding. Branding is one of the most important pieces to your business visually. The fonts, colors, logos, and designs you create should be similar so that your audience recognizes the image.
You really want people to know that they found one of your pins on Pinterest before they even read what the pin is linking to.
Use warm colors that are within your branding or compliment your branding when creating Pinterest images. Warm colors (pinks, oranges, yellows) perform better than cool colors in almost all cases.
Are you creating the right size pins?
You want to make sure people who are scrolling Pinterest see your images. That means you need to ensure you are using Pinterest sized images. What are the size dimensions you need to be using?
Pinterest recommends that when creating Pinterest pins you use an aspect ration of 2 to 3. This means for most programs you would be creating an image that is 1,000 pixels by 1,500 pixels.
Why can’t you use square images? Well, you can, but they don’t take up as much real estate. In a business where visual interpretation is important, the more space you can take up, the better. However, some images are too big. Pinterest will truncate your image if you make it too long – so don’t do that.
And So Does Font
In all graphics your fonts matter. When you are creating Pinterest images you want people who are scrolling to be able to read your text. Script font can be really hard to read or can look like words you do not want on your Pin.
Make sure you are using both script and bold fonts that are easy to read and capture attention.
You can and should create multiple pins with varied text that lead back to the same blog post or opt-in.
For example: If I have a free printable for a Trello Goal board template, I could have the following Pin text on my pins.
- Get your Free Goal Planning Trello Board – Click Now!
- Steal THIS!!! Trello board to plan your goals.
- FREE Trello Board to Optimize and Organize your Goals
All the pins with the above text are pins I have circulating today, and they all lead back to the same Trello template. Pssst… You can get the template too 😉
Do you want to start tracking your goals? I have got you covered! Get organized and know what you are working so hard for. Click the link to get your FREE Trello Template!
Wrapping up Pins
Not everyone likes creating Pinterest images and working with Pinterest. I completely understand that.