Something I, unfortunately, see too often is a lack of clear direction to your readers. People forget to interact with you further than the end of your post if you don’t tell them. There are many different ways to get them to interact with you, so let’s dive into some call to action examples.
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What is a CTA?
First of all, let’s figure out what a CTA is. A CTA is a Call-to-Action and used frequently in the marketing world. A call to action encourages interaction and gives guidance on what to do next.
Having successful calls to action are very important to your overall marketing strategy.
Urgent Call to Action Examples
One of the first ways to successfully use a CTA is to create a sense of urgency. These are usually the easiest to master.
- Act Now
- You are running out of time!
- Immediately
- Register for a free month
- For a Limited Time
- Save money by shopping now
- Start your journey to “something”
Pro Tip: Use a countdown timer!
Do Something Examples
Another way to get people to use a call to action is to tell them to do something. Remember we are trying to make things easier for people.
- Sign Up
- Subscribe
- Try / Grab / Snag
- Get Started
- Learn More
- Join us
- Let’s get started
- Send me “something” now
- Enter your information
- Contact us
- Compare
- Yes I want “something”
Lead Them Somewhere
Another successful method is to get people to read or review or go to another site or section that they would likely be interested in.
- Review our work
- Read this article
- Follow me on …
- Discover
- Claim your
- Like my page
Call to Action Best Practices
The call to action examples that provide the best conversion rate will be short, clear, and concise. No one is going to guess or try to interpret what you want them to do. They want quick and easy. So give that to them.
Consider what colors you are using. Branding is one thing, but you don’t want to discourage people from clicking your buttons either. Use contrasting colors so that your call to action buttons and phrases stick out.
Make sure that CTA phrase is big and legible. You won’t get people to react if they can’t read your words. However, it’s worth repeating. Short and clear… do not make that button wrap or make me feel like your wrote a paragraph.
Let’s wrap this up
If you have read through to this point then you are likely a business owner or someone who is managing products or services on Social Media. I hope that reading through these call to action examples has helped you.
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