If you are an individual just starting in Direct Sales or a small business owner you need to have a business vision statement. The vision statement describes what the company wants to be once it’s completed its mission. For small business owners, this is often a culmination of why we are providing the services we are and what problems we are solving for our customers.
Make sure you understand the difference between Marketing and Sales before you start this exercise. Many people get confused and try to lump them together, but this is a mistake. These are important aspects of your business and will be somehow integrated into your business vision statement.
Creating your Business Vision Statement
You should use your vision statement to help guide your business decisions and reinforce the image you want
Name and What are you Known For?
What is your business name? Or maybe you want to write your business vision statement around your VIP group or exclusive email list. Determine what that is as the first step. The name is how you start your vision statement, so for most people, it will be their business name. However, if you are in direct sales and have a certain name you must use according to your policies and procedures; you may want to use your VIP group name or something else unique to you.
What do you want your business to be known for? There are a lot of things that can fall under this question such as logo, brand colors, and emotional responses. You probably will have many more ideas for this than what you can put into your vision statement so make sure you pick the core values you want clients to automatically associate with you and your business.
Ideal Client or Who?
Are you in business for your ideal client? For a group of people such as educators? Maybe you have a business simply to bring positive messages to the world. Any of those can fall into this category. None of them are wrong but determining who you are targeting helps to define solutions to problems they may be experiencing. This extra knowledge can be very useful when creating your business vision statement.
It’s really important to ensure you are finding solutions for your customers. therefore defining who you are talking to becomes super strategic. Figuring out your ideal client is often a defining moment for business owners. Have you figured out exactly who you are talking to?
Achieving Outcome
What do you want your customers to gain from their experience with your business? If you are direct clothing seller your outcome could be that someone finds the clothing, they can be comfortable in a while feeling stylish. If you provide craft supplies, you may want them to be able to recreate crafts using your templates.
Defining how someone feels after using your services or what they will accomplish with your services is the reason why they want to keep coming back to you. If they get free tips or invaluable customer services they will keep returning. Think through what you want them to gain from this experience.
Keep in mind that your achieving outcome is not always a product or service. It may be more emotional in nature such as helping them feel empowered or confident. If you don’t have a strong outcome for them, which can be emotional in nature then they will find someone who can provide that connection.
Put it all Together
Now use this simple format to put it all together. Your business value statement may need to be smoothed out or you may find you want to add in some extra flair. Feel free to modify this and make it your own!
{Name} through {what you are known for} to/for {whom}, provides {services} which allow customers {Achieving Outcome}.
Kinney Chaos Business Vision Statement
Kinney Chaos through positivity, automation, and improving processes for small business owners provides personal development and marketing tools and courses which allow customers to grow their client list and save time.
Conclusion
Setting up a vision statement will help you determine what you are known for and who you want to help. I hope you have enjoyed this exercise and now have a rock solid business vision statement.
Figuring out what tasks are actually priorities will help you manage your time most effectively. This is harder than it sounds. That is why I’ve created a workbook to help you figure this all out. Let’s get your actual business and life priorities straightened out.
