Every business owner wants to take advantage of the season sales. Small Business and Direct sales are no exception to this. Do you know how to optimize your business and marketing campaigns to take advantage of the sales season? Check out our 5 Black Friday Marketing Tips below to get a jump start and create your best and most successful holiday sales.
Plan Early
One of the most important Black Friday Marketing Tips I can offer you is to start your planning early. Getting a jump start on what you want to promote is very important. Equally important is understanding what your marketing will look like. Do you plan to use Pinterest? Run Ads? Offer amazing deals?
You want to know what products or services you are going to promote and possibly discount. The sale season is full of great deals, and you want to create campaigns around how you can help solve problems for your customers.
Pick your products early and make a list of issues that product eliminates or helps them in some way. If you are in direct sales, this can be slightly harder as the sales typically come from your corporate offices. However, you can pick your most popular products and ensure you have campaigns ready for them.
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Know your Competition
Do not try to compete with big businesses. Their strategies are around sales and not around relationships.
Follow up, and providing solutions to real problems are the areas you should be focusing your attention. Know who your competition is, but don’t try to make their marketing plans your own.
Additionally, you do not want to be offering such a huge discount that you are losing money. That is counterproductive to every good business strategy. The holiday season should be poised to help you gain and end your business year strong, not put you in debt.
Offer Social Media Deals
Social Media and Internet marketing is the small business and direct sales entrepreneur’s most influential marketing arena. Keep that in mind and ensure you are taking advantage of it.
Use your Twitter account, Instagram, Facebook, and other follow up strategies to target your past customers and followers to offer them solutions and make the best of your social media offers.
Additionally, think about your sales objectives and find ways to ask your followers what it is they would like from you. You can create some high engagement explaining two products and asking which they would use most frequently. Not only does this help you decide what to offer, but it will also get your customers watching for your sales.
Create Deals for the Shopper
When you are thinking about the products or services you are creating deals for, make sure you lead with value. Please don’t create a deal because it’s your favorite item, or because it’s a service you aren’t getting much movement on.
Think about your customer’s favorite products and services. THOSE are things you want to target. The holiday shopping season is all about the shopper.
Create things your ideal client can use for gifts, but more important things she can use for herself. WHAT is she looking for to immediately fix or solve a problem she is having.
Engage Past Customers
One of my final Black Friday Marketing tips is to target your previous clients. Targeting your past customers to offer them early bird pricing. Or you can offer them the sales before you release them to the masses, which in turn makes them feel special.
This relationship-building practice allows for additional trust and helps make them feel like you care about them and their needs. Use your email list or target your social media customers to help them take advantage of your offers.
Black Friday Marketing Tips Conclusion
I hope you enjoyed this list of Black Friday Marketing tips and found it useful.
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