We all know that email subject lines are important, but we don’t always know how best to use them. Today we will be sharing some secrets about the best sales subject lines so you can get more clicks and increase your click-through rate!
Why are Email Subject Lines so important?
Email subject lines are the first thing people see when they receive an email. This means that it is one of the best opportunities to convince someone to open your email. If you are looking for a way to measure the effectiveness of your email marketing, it is important that you pay attention not only to open rates but also click-through rates. However today we want to focus on how you can create winning subject lines that will encourage people to take action and open your message.
According to a study done by Invesp, 47% of people decide whether or not to open an email based on the subject line alone. So if you want more people to read your emails, you need to make sure your subject lines are effective.
What Makes a Good Email Subject Line?
There isn’t one answer for this question since what makes a good email subject line depends on your target audience and what you’re selling. However, there are some general tips that can help you create better email subject lines:
- Use catchy headlines
- Keep them short
- Use Personalization
- Follow Recent Trends
- Take Advantage of catchy phrases
How to create the best sales subject lines
We all know best sales subject lines are important to getting people to open your email, but we don’t always know how best to attract that click. Your audience wants to know whatever is in that email is going to solve their problems.
One way to do this is to use a catchy phrase that focuses on the benefits they will receive. By doing so, they will be much more likely to open the email in order to find out what that solution is.
For example, instead of saying “50% off sale”, you could say “Get 50% Off!” or even better something like this:
“Today Only! Get The Solution to Your Problem And Save 50%”
Personalization can also help get you the best sales subject lines by adding a sense of relationship. This gives people a reason why they should stop all other activities in order to read your emails right now. They want to make a connection and using personalization makes them feel like you know what their issues are and can help them.
Another great way to get the best sales subject lines is to add in an emotional pull. Your target audience will be more likely to click through if they are emotionally engaged.
You can do this by adding in a story, an example of how someone else used your product and saw results or even just asking them to think about their best experiences.
The best sales subject lines will depend on what you are selling and who your target audience is so it’s important to A/B test everything! Once you get the best email subject lines for click-through rates, you’ll be able to see great results with all future emails.
Wrapping Up How You Can Create the Best Sales Subject Lines
There isn’t one answer for best sales subject line success since everyone has different audiences that respond better to different things. However, there are some basic tips that help when creating effective best sales subject lines.
One of the most important factors in determining how successful your email marketing will be is getting people to open it. Email subject lines are often what drives them to click through and read more about your product or service. We’ve compiled an extensive list of formulas for crafting compelling subject lines that trigger clicks; take a look and start writing great subject lines for sales today.