Using LinkedIn for business is an often-overlooked social media platform, but it can be a powerful tool for your business. With over 500 million members and the largest professional audience on the internet, LinkedIn can definitely help you reach new customers and grow your customer base. Whether you’re looking to expand into international markets or want to increase traffic to your website, here are 7 tips and strategies to help you get started.
Keep your LinkedIn profile up-to-date and include your photo
Your LinkedIn for business profile is your calling card. LinkedIn is great for making connections and building your professional network. Keep it up-to-date by including a photo, skills, work experience, and education to make sure you are maximizing the power of this platform.
Connect with people you know and start building your network
Connect with your friends on LinkedIn to start building relationships. Building a network of contacts is how small businesses can get their name out there and reach more potential clients. By collaborating, you’ll have the opportunity for even more visibility.
With all of the resources available on LinkedIn, there is an opportunity to really network with people. Connecting will eventually clients and professional opportunities in your direction.
Along with learning who you should connect to, businesses must know where to find help! Building relationships online while finding new connections- this seems like a win/win for business owners everywhere.
Join groups related to your industry or profession
How do you take your LinkedIn profile to the next level? Groups. Join groups related to your industry or profession, and share content that will help expand client opportunities for business.
LinkedIn for business is a great way to connect with professionals in your field. Join groups related to topics that interest you and share content about what interests your ideal client too. Then when they visit LinkedIn for updates on their industry or profession, your content will be there.
Share content relevant to the niche you are in
Share content relevant to your niche and share other posts that cater to your target audience. Providing secondary resources and expert tips helps you stand out as an influencer for potential readers who may not have found their way here without a little help from someone they know.
Follow companies and individuals who are influential in your field
Keep up to date with what others are discussing in your field by following the companies and individuals that have a voice on those topics. This way, you can not only stay informed but also reach out for collaborations or partnerships if something sounds like it would be mutually beneficial.
You’re going to need patience because following people and finding those amazing opportunities takes time. But trust me, it’s worth the wait!
Ask and Answer questions within groups
If you want to be the most popular person around (or if you want people to recognize your name – Wink) – you must ask and answer questions. Asking and answering questions when using LinkedIn for business can give you many opportunities to engage with others purposefully.
Not only will this help others feel as if they have your undivided attention and interest in their work, but also because asking questions can lead them to connect with you too. It’s a win-win!
In addition, answering some may even make people respect or admire who are listening more often than not. Stay tuned in to what is happening around you and take advantage of opportunities whenever you can to share products, your story, or engage with others.
Wrapping Up LinkedIn
I hope these 7 tips and strategies can help you make your company more successful with social media marketing on LinkedIn.
What are some of your favorite ways that you use LinkedIn for business? How do they compare to what we talked about today? Let me know in the comments below!